» IPA

:: The IPA is the industry body and professional institute for leading advertising, media and marketing communications agencies in the UK. Collectively, IPA members handle over 80% of media spend (worth £13billion in 2004) and a large proportion of the £43billion spent on marketing in the UK each year.

:: www: http://www.ipa.co.uk/

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» Advertising Standards Authority

:: The Advertising Standards Authority is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers.

:: www: http://www.asa.org.uk/

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